2023 MEDIA KIT
ABOUT US
Located downtown Pittsburgh, DK Pittsburgh Sports is our city's premier digital media company, offering year-round 24/7 coverage of the Penguins, Steelers, Pirates, Pitt, and Penn State. We're built on exclusive reporting, videos, podcasts, and an interactive community.
The first of its kind in the country, this company is the wholly independent venture of award-winning columnist Dejan Kovacevic, who left newspapers after 25 years to build his own brand of original online reporting on Pittsburgh’s teams.
It’s supported by subscriptions and advertising, and it’s grown so explosively since 2014 that it now has a full-time staff of professional journalists that cover every game in person, home or away, delivering unparalleled content and a unique experience that consistently exceeds the expectations of our loyal, engaged followers.
To accommodate the modern sports fan you'll find our work on every platform - our desktop and mobile websites, app, YouTube channel, podcasting network, Twitter, Facebook, Instagram even TikTok!
OUR EDITORIAL TEAM
Dejan kovacevic - Columnist/creator
ramon foster - nfl analyst
MATT WILLIAMSON - NFL ANALYST
Former offensive lineman and union representative for the Pittsburgh Steelers, Ramon stars in the live, daily, highly engaging The Ramon Foster Steelers Show. He brings vast knowledge, a unique respective and loads of personality our football coverage.
Former scout with the Cleveland Browns, writer at ESPN.com, Assistant Recruiting Coordinator at University of Pittsburgh and long time Steelers Nation Radio host, Matt's insight and analyses is a must know for any football fan.
Nationally renown, award-winning sports columnist, he single-handedly pioneered independent sports journalism with the launch of DKPS in 2014. His 32-year sports journalism career includes covering the Penguins, Steelers, Pirates, Pitt and five Olympic Games. But it’s his passion and unique ability to connect with the fans that's earned him a social media following that’s second only to the Pittsburgh teams themselves.
Taylor Haase - penguins reporter
After reporting on Penguins minor-league teams for DKPS for four years, in 2000 Taylor became the youngest NHL reporter covering the Penguins. Always with her finger on the social media pulse, Taylor's speed and keen sense of trends give DKPS an unfair advantage.
Began writing about sports in 7th grade on his own blog. Later trained in journalism, he has analyzed the NHL for multiple websites. His relentless combing through data and film, and hands on hockey coaching gives him an unparalleled understanding of the sport.
DANNY SHIREY - NHL ANALIST
alex stumpf - pirates reporter
As our resident baseball statistician, Alex gives our daily Pirates and minor-league baseball coverage an analytical angle. He has been analyzing baseball stats locally and nationally since 2014.
CHRIS HALICKE - STEELERS REPORTER
Comes to DKPS with four years of experience and an background in MLB and NFL and MBA. He has previously covered the Texas Rangers, Dallas Cowboys and Dallas Mavericks.
CORY GIGER - PENN STATE REPORTER
A 15-year veteran of the Penn State beat and a journalist with 28 years of experience. He has won more than 100 state and national journalism awards during his career. He's a voter for the Heisman Trophy in football and Wooden Award in basketball.
Corey Crisan - Pitt reporter
Comes to us from The Blade in Toledo. He covered the Mid-American Conference and athletics for Bowling Green and University of Toledo. He's relentless and won't be outworked!
With vast experience in technical writing, speech writing, presentations, employee manuals, Bob keeps our copy clean and brings our readers daily hot topics across all sports.
bob maddamma- Copy editor
rob ullman - cartoonist
Has done work as an illustrator, cartoonist and storyboard artist for more than 20 years, for The Hockey News, The Stranger, The Washington City Paper, BoingBoing, HarperCollins, The U.S. Army and The American Red Cross.
They’re avid Pittsburgh sports fans, America’s most passionate, loyal, engaged and influential. They have supported us by subscribing, reading, listening, watching and spreading the word since Day 1. Most visit several times a day for news and updates.
OUR AUDIENCE
30
20
10
0
18-24
25-34
35-44
45-54
55-64
65+
Male
82%
Female
18%
OUR APP AND WEBSITE
In addition to our main and mobile sites, we have developed a state-of-the-art customizable app for both Apple and Android users, the most advanced of its kind and the most popular in the Pittsburgh media market.
Check out our TV ad for the app:
WAYS TO REACH YOUR CUSTOMERS:
Content sponsorship
Homepage ads
In-article ads
Sidebar ads
Geo targeting available
In article links
2.5+ Million
Monthly pageviews
250K
Monthly
uniques users
52K+
App downloas
10+
Articles per day
OUR PODCAST NETWORK
DK Pittsburgh Sports is our city's No. 1 podcasting network, hosting daily and weekly shows that offer professional expertise and passion for Steelers, Penguins, Pirates, Pitt and Penn State fans worldwide.
We welcome advertisers who share this vision and resonate with our dedicated audience.
IN
1 3
INSIGHTS
Americans listen to podcasts
Listeners are desirable consumers
1
Where they listen to podcasts
MIL
Listeners per month
DKPS NETWORK STATS
775
Unique listeners per day
Downloads per month
K
6.5K
DAILY SHOWS
Podcast on Fifth Ave: Penguins beat reporter Taylor Haase and Danny Shirey bring you a high-energy, fun look at the Penguins and NHL every weekend!
Podcast To Be Named Later: Pirates beat reporter Alex Stumpf reports on and analyzes the Pirates and Major League Baseball every weekend!
Memory Lane: Penn State beat reporter Cory Giger talks with former Pittsburgh sports figure every weekend!
H2P Podcast: Pitt beat reporter Corey Crisan and Gary Morgan of Pirates Fan Forum discuss Pitt athletics every weekend!
We Are Podcast : Penn State beat reporter Cory Giger reports on and analyzes Penn State and college sports every weekend!
Pirates Fan Forum: Gary Morgan and Jim Stamm offer baseball analysis, with input from fans and guests, every weekend!
DK's Daily Shot of Steelers, DK's Daily Shot of Penguins, DK's Daily Shot of Pirates: Award-winning columnist Dejan Kovacevic, a lifelong veteran of the Pittsburgh sports scene, delivers a 'Daily Shot' show each weekday morning, covering the Steelers, Penguins, Pirates! Three new shows every weekday! They are available bright and early, and timed to match the morning commute, never longer than 20 minutes!
LIVE SHOWS
The Ramon Foster Steelers Show: Ramon Foster, former standout NFL guard for the Steelers, does a live daily show with Dejan Kovacevic, talking football, life and more football!
24/7: Hosted by our staff after each game for all three major leagues teams and relevant events, the live 24/7 shows give our fans an opportunity to engage with us in real time and the learn the latest from the locker rooms.
Per episode
> 15K
Includes Apple Podcasts, Spotify, Google Podcasts and YouTube
OUR SHOWS
Scout's Eye: Matt Williamson, former NFL scout and nationally renowned analyst, breaks down the Steelers like no one else!
WEEKLY SHOWS
WAYS TO REACH YOUR CUSTOMERS:
Show sponsorship
Segment sponsorship
Host voiced ad reads
Pre/mid/post roll ads
30-second spots
15-second spots
750K
Monthly
listeners
10+
Digital/Mobile
distribution
platforms
14
Original
shows
10+
Million
Monthly social
impressions
OUR SOCIAL MEDIA
Our site was built through our staff’s longstanding direct connection with readers, in particular on Twitter, which we dominate like no other media outlet in Pittsburgh:
250,000+
39,000+
15,000+
Engaged Facebook users per month
>10M
~450
>250K
Impressions
per month
Engagements per tweet
WAYS TO REACH YOUR CUSTOMERS:
Content sponsorship social media extension
Podcast sponsorship social media extension
Organic posts
Retweets
Endorsements
Contests
INVENTORY
Website and app
Podcasts
Videos
Podcast sponsorship (limited)
Host voiced reads
Pre/mid/post roll ads
30-second spots
15-second spots
Host reads
30-second video ads
15 seconds video ads
Show overlays
You Tube thumbnail overlay
Content sponsorship (limited)
Digital ads in content
Digital ads on home page
Digital ads in sidebar
All packages are custom tailored to your business based on the audience you are trying to reach. Adversing with us on more than one platform will greatly enhance the reach.
We look forward to you joining our family of sponsors who have become staples in our vibrant, passionate community of Pittsburgh sports fans!
Email for pricing!